The more behind-the-scenes you show, the stronger your brand becomes
People no longer fall in love with perfect brands. They fall in love with real brands.
In 2025, what works is no longer “flawless content”, but content that tells the truth behind success. The audience wants to see what an ordinary day looks like in your business. They want to know who you are when you are not in the spotlight. And, most importantly, they want to see the process, not just the result.
Why?
Because behind the scenes means trust, and trust is the only currency that matters in real marketing.
Behind-the-scenes content is what makes the difference
Your posts don’t always have to be perfect. But they have to be yours. A sketch in the corner of a notebook. A message from a satisfied client. A moment of “I can’t do this anymore” followed by “but I kept going”. That’s what brings people closer. That’s what inspires. That’s what builds the brand.
And to make it easier for you to do this every day, we have added a new feature in the Transform the Day app — one that transforms your daily actions into authentic content.
he question that helps you turn an ordinary day into authentic content, available exclusively for Story
JIONA, the AI assistant trained to think like a marketing expert, asks you a short question inspired by your real day. You answer in a few words, and JIONA builds a catchy text perfectly adapted to your brand.
The extra question I’m talking about can be found in the app, in the Story section, when you create a batch of minimum 3 stories. It is specially designed to make it easy for you to transform your daily reality into authentic content that stays with people.
You no longer need to spend 30 minutes composing a post. JIONA gives you the right content, exactly when you need it. Directly from what you lived today. Not tomorrow. Not generic. Today. Real.
JIONA is not just AI, but a marketing expert who learns your style.
Each question is carefully crafted. Each answer is transformed into content that catches. Because JIONA is not just a content tool. It is the voice that translates what you live into what you sell.
Want a brand closer to people? Show them the behind-the-scenes.
Want to do it simply, quickly, naturally? Let JIONA turn your day into co
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