Effective Date: July 1 2025

At SC POLISEMANTIC IDEAS SRL (“Transform The Day”, “we”, “us”, “our”), we consider the privacy and security of personal data to be extremely important. This Privacy Policy explains how we collect, use, and protect your personal information when you use the Transform The Day app (“the App” or “the Service”).

By using the App, you agree to the practices described in this Privacy Policy. If you have any questions or concerns regarding this Privacy Policy, please contact us at contact@transformtheday.ai.

Contents
How We Collect Personal Data
What Types of Personal Data We Process
Purposes for Data Processing
How We Share Personal Data
Data Storage and Security
Your Data Protection Rights
Data Retention
International Data Transfers
Children's Privacy
Cookies and Tracking Technologies
Payment Data
Legal Basis for Processing
Changes to This Privacy Policy
Contact Information

1. How We Collect Personal Data

We collect personal data through the following methods:

Direct Collection: When you register for an account, use the App, or contact us directly
Automated Collection: Through the use of the App via tracking and analytics technologies
Third-Party Integration: From payment processors (Apple App Store, Google Play Store) and other integrated services
Communication: When you send us emails, messages, or feedback

2. What Types of Personal Data We Process

2.1 Account Information
Email address (required for registration)
Account preferences and settings
Usage statistics and app interaction data

2.2 Technical Information
Device information (type, operating system, device identifiers)
IP address and location data
Browser type and settings
App performance and crash data
Log files and usage analytics

2.3 Communication Data

Content of emails, messages, and support requests
Feedback and survey responses
Interactions with customer service

2.4 Payment Information
Payment transaction data (processed by Apple and Google)
Subscription status and billing history
We do not store credit card information directly

2.5 Marketing and Analytics Data
Email engagement metrics
App usage patterns and preferences
Performance data of marketing campaigns

2.6 Visual Data (Images Uploaded or Generated via AI)
When using the image creation or editing functionality via AI, we may process images uploaded by you, images automatically generated by the App, and associated metadata.

3. Purposes for Data Processing

We process your personal data for the following purposes:

3.1 Service Provision
Creating and managing your account
Providing the functionality of the Transform The Day app
Processing payments and managing subscriptions
Sending service-related communications

3.2 Communication and Support
Responding to your inquiries and support requests
Sending important account and service notifications
Providing customer service and technical support

3.3 Marketing and Engagement
Sending promotional emails and offers (with your consent)
Analyzing app usage to improve our services
Conducting user research and surveys

3.4 Legal Compliance
Complying with applicable laws and regulations
Protecting our rights and preventing fraud
Enforcing our terms of service

3.5 Analytics and Improvement
Understanding how users interact with the App
Improving app performance and user experience
Developing new features and services

3.6 AI Image Processing
We use these data solely to provide the visual creation and editing functionality. Images may be stored on our servers indefinitely until account deletion or an explicit deletion request is made by contacting contact@transformtheday.ai. To provide these services, we use APIs and technologies from third parties. These providers may apply their own privacy and data retention policies.

4. How We Share Personal Data

We do not sell your personal data to third parties. We may share your data in the following circumstances:

4.1 Service Providers
We work with trusted third-party service providers to assist us with:

Cloud hosting and data storage
Analytics and performance monitoring
Email marketing services
Customer support tools

4.2 Payment Processors
Apple App Store and Google Play Store for payment processing
We do not have direct access to your payment card information

4.3 Legal Requirements
We may disclose your data when required by law or to:

Comply with legal processes and government requests
Protect our rights, property, and safety
Prevent fraud and abuse
Enforce our terms of service

4.4 Business Transfers
In the event of a merger, acquisition, or asset sale, your data may be transferred to the new entity, subject to the same privacy protections.

4.5 Sharing Data with Third-Party AI Providers
To deliver image creation/editing services, visual data may be transmitted to third-party AI technology providers. These providers may process the images to generate results and may apply their own data use policies.

5. Data Storage and Security

5.1 Security Measures
We implement appropriate technical and organizational security measures to protect your personal data against:

Unauthorized access and disclosure
Accidental loss or destruction
Alteration and misuse

5.2 Data Storage
Your data is stored on secure servers managed by third parties
We use encryption for data transmission and storage
Regular security audits and updates are performed

5.3 Data Breach Response
In the event of a data breach affecting your personal data, we will notify you and applicable authorities as required by law.

6. Your Data Protection Rights

Depending on your location and applicable laws, you may have the following rights:

6.1 Access and Portability
Request access to your personal data
Receive a copy of your data in a portable format

6.2 Correction and Updates
Request correction of inaccurate or incomplete data
Update your account information directly in the App

6.3 Deletion
Request deletion of your personal data
Delete your account by contacting us at contact@transformtheday.ai

6.4 Restriction and Objection
Request restriction of processing in certain circumstances
Object to processing based on legitimate interests
Withdraw consent for marketing communications

6.5 Data Protection Complaints
You have the right to file a complaint with your local data protection authority if you believe your privacy rights have been violated.

To exercise your rights, please contact us at contact@transformtheday.ai.

7. Data Retention

We retain your personal data for as long as necessary to:

Provide the App services to you
Comply with legal obligations
Resolve disputes and enforce agreements

Specific retention periods:
Account data – Until you delete your account or request deletion
Usage analytics – Up to 3 years to improve the service
Communication records – Up to 5 years for customer support purposes
Legal compliance data – As required by applicable laws
Your personal data may be transferred to and processed in countries other than your country of residence, including the United States and the European Union. We ensure appropriate safeguards through:

8. International Data Transfers

Your personal data may be transferred to and processed in countries other than your country of residence, including the United States and European Union. We ensure appropriate safeguards are in place through:

Standard Contractual Clauses (SCCs)
Adequacy decisions by relevant authorities
Other approved transfer mechanisms

9. Children's Privacy

The Transform The Day App is designed for use by both adults and minors. However, we pay special attention to children’s privacy:

We do not knowingly collect personal data from children under 13 without parental consent
If we discover we have collected data from a child under 13 without consent, we will promptly delete it
Parents can contact us to request deletion of their child's data

10. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

Remember your preferences and settings
Analyze app usage and performance
Provide personalized content and advertising
Improve our services
You can control cookie settings through your device or browser settings, though this may affect app functionality.

11. Payment Data

Payment processing is handled by:

Apple App Store pentru utilizatorii iOS
Google Play Store pentru utilizatorii Android
We do not store or directly access your payment card information. Payment data is subject to Apple's and Google's respective privacy policies.

12. Legal Basis for Processing
For users in the European Economic Area (EEA), United Kingdom, and other regions with similar data protection laws, we process your data based on:

Contract performance: To provide the App services
Legitimate interests: For analytics, marketing, and service improvement
Consent: For marketing communications and certain cookies
Legal compliance: To meet regulatory requirements

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

Changes in our practices
Updates to applicable laws
New features or services

We will notify you of material changes by:
Posting the updated policy in the App
Sending an email notification (where appropriate)
Providing notice through the App interface
Your continued use of the App after changes become effective constitutes acceptance of the updated Privacy Policy.

14. Contact Information

Data Controller: SC POLISEMANTIC IDEAS SRL Bucharest, Sector 1, Romania

Privacy Contact: Email: contact@transformtheday.ai

For privacy-related inquiries, please include:

Your name and email address
A description of your request or concern
Any relevant details to help us respond

Company Information: SC POLISEMANTIC IDEAS SRL Registered in Romania Address: Bucharest, Sector 1, Romania Contact: contact@transformtheday.ai

15.⁠ ⁠Use of Facebook and Instagram Data

Our App integrates with the Instagram Graph API, provided by Meta Platforms, Inc., to allow users to connect their Instagram Business Accounts and access relevant data, including:

Reading and managing comments on Instagram posts

Displaying Instagram comment data in the app dashboard

Responding to user comments directly from within the app

We access this data only after the user provides explicit consent by authenticating with Instagram. All data collected via the Instagram API is used solely to support the core functionality of the App and is not shared with third parties or used for marketing without user consent.

Users can revoke access at any time by disconnecting their Instagram account from the App. After disconnection, all data associated with the Instagram account will be deleted from our servers within 30 days.

For more information on how Meta (Facebook/Instagram) handles your data, please refer to Meta’s Privacy Policy.

This Privacy Policy was last updated on July 1, 2025, and is effective immediately.